EMMY® AWARD-WINNING CASTING DIRECTOR AND TALENT EXECUTIVE ROBI REED AND THE REED FOR HOPE FOUNDATION ANNOUNCE THE 12TH ANNUAL “SUNSHINE BEYOND SUMMER” THE DAY PARTY WITH A PURPOSE

LOS ANGELES (September 9, 2014) – Emmy® Award-winning casting director and talent executive Robi Reed and The Reed For Hope Foundation (RFHF) have announced plans for the 12th annual end-of-summer event, “Sunshine Beyond Summer” (SBS) Celebration – The Day Party With A Purpose, scheduled for Saturday, September 13, 2014 at a private estate in Beverly Hills, California. As one of the most highly-coveted invites in the entertainment industry, Reed brings together a select, diverse group of industry tastemakers, ranging from Hollywood’s ‘It List’ to close friends, colleagues and associates, for a fundraiser unlike any other.

The special event will be hosted by actress/model Eva Marcille (“America’s Next Top Model”), with music spun by DJ Tendaji Lathan, special musical performances by singer/songwriter Goapele, jazz instrumentals of hip-hop hits by the Hidden Beach Experience featuring Unwrapped, and a surprise musical guest. Guests will also enjoy a healthy food menu prepared by celebrity chef Judson Todd Allen.
Reed has many reasons to celebrate this year, including her birthday weekend, recent membership in the invite-only Academy of Motion Picture Arts and Sciences, and a successful second year of her non-profit organization, the Reed For Hope Foundation (RFHF), which focuses on health, wellness and disease prevention. RFHF’s Love Healthy campaign is aimed to initiate meaningful conversation about how influencers can use their social currency to affect public attitudes about health disparities, disease prevention, and general wellness. RFHF is extending the Love Healthy Tour next year, which launched in 2013-14 in target markets around the country and with activations on HBCU campuses, encouraging everyone to get screened for HIV/AIDS, sickle cell, diabetes, blood pressure, stress, cholesterol, and breast cancer. Other RFHF initiatives include building wells for clean drinking water in Africa and a documentary film produced by Will Packer (“Ride Along,” “Think Like A Man Too”) about sickle cell anemia, which has personally affected Reed’s family members.

Reed will recognize honorees during a pre-event reception hosted by esteemed actor/producer Wren T. Brown (Founder, Ebony Repertory Theatre). Special awards will be presented to this year’s honorees: Lorna Johnson (Founder, Advanced Family Care Medical Group), Tony Lee (CEO, Dickerson Employee Benefits), Samantha Granberry (Senior Director, AIDS Healthcare Foundation), Eric and Maleka Beal (Co-Founders, BetterChoices, LLC), and Eva Marcille (RFHF Awareness Ambassador).
“I’m so proud of the work we’re doing at the Reed For Hope Foundation and grateful to everyone who supports our endeavors to provide disease prevention, awareness and testing. This year’s Sunshine Beyond Summer Celebration is truly a day party with a purpose and it’s going to be the best one ever,” says Robi Reed, Founder of RFHF.

The 2014 SBS Celebration is sponsored by the AIDS Healthcare Foundation, American Heart Association, Bling H20, Chef Judson Todd Allen, Chef Works, Healthy Infused Cuisine, Hidden Beach Recordings, NIKE, Ralph’s, Red Bull, and Wings Limousine. For more information about the SBS Celebration and RFHF, visit www.reedforhope.org.

Like the Reed For Hope Foundation on Facebook and follow on Twitter @Reed4Hope. The event’s social media hashtags are #lovehealthy and #reedforhope.

To request press credentials for the SBS Celebration, contact Joseph Babineaux of Perspective Public Relations, (323) 389-6130 or joseph@perspective-pr.com.